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Getting voters’ support is mainly about political
branding. Political parties as engines of politicians to capture political
power, national and local, are originally Ideology-based. Meaning they represent
unique ideologies and political philosophies that are distinguishable from each
other.
This is not happening in the Philippines and many other
countries. Here, almost all political parties promise or say the same things – more
populism, expand welfare and subsidies, expand regulations, do not cut or
reduce taxes, good governance, fight corruption – even if many of the
politicians in those parties are associated with corrupt practices in the past
and present.
So voters cannot distinguish one political party from the
other. The only clear distinction they can make is on the personalities who
lead those parties. The old political names and clans that have been there for
several decades. In short, the use of clans as main political brand, not the
political parties, and many voters have accepted this shift in political
branding.
The major political ideologies are socialism/communism,
liberalism/free market, and conservatism/authorititarity. See an earlier
discourse with definitions here, Collectivism,
Conservatism and Liberalism. But variants have been invented, like social
democracy (soc-dem), liberal democracy (lib-dem), national democracy (nat-dem),
social liberals (soc-libs), social conservatism, christian democracy, environmentalism,
and so on. Their definitions can interlap and be varied, depending on who is
defining what.
In the Philippine Senatorial elections this coming Monday, May 13, 2013, these family names are the front runners: Legarda, Binay, Cayetano, Aquino, Escudero, Ejercito/Estrada, Poe, Pimentel, Villar.
In the Philippine Senatorial elections this coming Monday, May 13, 2013, these family names are the front runners: Legarda, Binay, Cayetano, Aquino, Escudero, Ejercito/Estrada, Poe, Pimentel, Villar.
Nancy Binay is a never-heard lady nationally until
November 2012. When she was drafted to the UNA senatorial slate last December,
she suddenly belonged to the top 15. Now she is ranked 3-4. She is the eldest
daughter of Vice President Jojo Binay, her sister is Makati Congresswoman Abi
Binay, and her brother is Makati Mayor Junjun Binay.
Alan Cayetano is the son of former Senator Rene Cayetano,
his sister is current Senator Pia Cayetano.
Bam Aquino is the first cousin of President Noynoy
Aquino, who is the son of former President Cory Aquino and nephew of former
Senators Butz Aquino and Tessie Aquino-Oreta.
JV Ejercito is the son with the other woman of former
Vice President Erap Estrada. His half brother is current Senator Jinggoy
Estrada, whose mother, Loi Estrada, was also a former Senator.
A friend, Singapore-based Pinoy, Doods de los Reyes, made
this observation about Nancy Binay and the other political clans.
Ibalik na lang ang
two-party system para tigilan na din yung padding ng mga kumakandidato at
piling-pili lang talaga yung lalaban.
Kumbaga sa liga ng
basketball, madaming team pero konti lang yung magaling sa bawat team tapos
pati yung dating nag-ballboy ng 20 years sa ibang team kinuha mo na ring player
para lang mapuno yung roster mo ng 12 na pangalan.
Ikumpara mo sa All
Star game, dalawa lang ang team pero lahat magagaling at deserving. Tapos
huhugot ka sa dalawang naglalaban ng cream of the crop na matatawag mo nang
Dream Team. Siguro naman deserving din ang Pilipino na pang-Dream Team level
ang magre-represent sa atin sa politika. Tama na ang larong buko, Dream Team
naman ang suportahan natin.
(Let us go back to the two-party system to stop padding
of candidates and only the chosen ones can run. Like in a basketball league,
there are many teams but only a few good players in each team. The former
ballboys for 20 years in other teams are tapped just to complete the 12 players
roster.
Compare it with the All Star game, only two teams and
both are good and deserving. Then you get players from both teams and get the
cream of the crop to be called the Dream Team. Filipinos deserve a Dream Team to
represent Philippine politics. Enough of coconut games, let us support a Dream
team)
I like Doods’ proposal to go back to the two-party system.
Usually the debates in public policy can be narrowed down to public choice of
more or less government. Do we need more regulations or less? More taxes or
less? Are 10 signatures and permits to start and renew a business enough (and
be increased) or should they be reduced? The two-party system can address that
debate in a clear, direct and more explicit way. Many opportunists and thieves
hide in grey areas aka 3rd or 4th or 5th opinion and political parties.
Like the basketball league example of Doods, politicians in
a two-party system are forced to undergo a party convention. They have to
convince their party mates first before they can convince the rest of the
voters. In a multi-party system with no follow up elections for the top two
parties, even the lousiest but megalomaniac and moneyed candidates can put up a
party anytime and run for elections.
Doods added:
Typical Philippine
scenario: a political personality is not picked up as a candidate by any
existing party so he sets up his own. Checks the surveys to see what issues the
voting majority care about and then bases the new party's platform on these
issues while taking the popular position. Forms his team from whoever is
available with the name, looks, personality, political pedigree (however long
ago that was), or a last name that fits with whatever catchy acronym the party
can come up with a-la Words With Friends. Launch the party and barnstorm the
countryside with backup dancers and karaoke CDs, dance choreographers, and
cohorts who will ask the planted questions. Wash, rinse, and repeat as
necessary for the succeeding elections.
Again, I agree with Doods’ observation. One good example was
former President Fidel V. Ramos (FVR). He has no political party then, so he
joined Laban Party and squared with former House Speaker Ramon Mitra in the
1991 Party convention. He lost, so he put up his own political party, Lakas.
With many other Presidential candidates in the 1991 elections, Ramos got only
about one third of the total votes but he was number 1, so he became President.
Another example is Senator Miriam Santiago. It seemed that no major political party was interested to get her and endure her mouth, so she put up her own party, the People's Reform Party (PRP) where she ran for President also in the 1992 elections. Her party did not attract many known politicians, it was put up mainly for her candidacy.
Another example is Senator Miriam Santiago. It seemed that no major political party was interested to get her and endure her mouth, so she put up her own party, the People's Reform Party (PRP) where she ran for President also in the 1992 elections. Her party did not attract many known politicians, it was put up mainly for her candidacy.
Uf people have to finger-point "who's to blame"
for the low political maturity of the Filipino voters, we can point the finger
to the political parties themselves because of their failure to stick to ideology-based
political branding.
The party list (PL) system has further bastardized and
idiotized the ideology-based political branding. There are too many PLs that
advance no unique political ideology, they only advance their sectoral, parochial,
or industry interests. Thus, they only contribute to political opportunism and
corruption in the country.
There is no need to enact an “anti-political dynasty”
law. So long as political parties say and promise the same things, political
dynasties and the politics of personalities are here to stay.
So in the next round of Constitutional change, the PL
system should be abolished and we must consider a return to the two party
system.
-----------See also:Election Watch 2: On Celebrities as Politicians, August 19, 2012
Election Watch 3: Defining Celebrities, Politicians and the State, August 30, 2012
Election Watch 4: Senatoriables on Healthcare, March 08, 2013
Election Watch 5: Sin Tax Law, Hospital Over-regulation and Senatoriables, May 07, 2013
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